Rolex, a renowned watchmaker, unexpectedly launched a vibrant Oyster Perpetual collection in 2020, altering watch design significantly.
This collection featured bold, bright dial colors—a stark contrast to their usual style, instantly influencing the entire industry.
The success of this innovative approach led to numerous imitations from other brands, showcasing its profound impact.
Rolex's courageous move demonstrated that even established brands can embrace change and set new trends successfully.
