A big accusation was made against Honey, a popular online coupon service, suggesting it misled both shoppers and its promotional partners.
YouTuber Marques Brownlee, who previously collaborated with Honey, addressed the controversy in a video, stating his unawareness of the alleged misconduct.
The claims involve Honey allegedly prioritizing its own profits, manipulating discount codes, and potentially violating agreements with influencers.
This incident serves as a cautionary tale regarding influencer marketing transparency and the significance of thorough due diligence before collaborations.
