Costco, a membership-only retailer, is a powerhouse in the retail world, attracting nearly one-third of all U.S. consumers.
The company's impact extends beyond its warehouses, influencing the food we eat, the clothes we wear, and the products we use.
To understand how Costco has captivated American consumers, the reporter traveled across the country, visiting warehouses and interviewing executives.
The reporter's findings, published in The New York Times, shed light on the strategies and factors behind Costco's remarkable success.