Meta is developing AI that will create ads for Facebook, Instagram, and WhatsApp, aiming for full automation by 2026.
This could drastically change how ads work, offering highly targeted ads but also raising ethical concerns about bias and misinformation.
While some worry about job losses in the advertising industry, others see this as a chance for small businesses to easily market themselves.
Experts see the future of advertising as a partnership between humans who develop strategy and AI that automates many tasks creatively.