Soccer star David Beckham and entrepreneur Shaun Neff teamed up to launch BEEUP, a new line of honey-based fruit snacks.
Inspired by Beckham's beekeeping hobby, BEEUP focuses on natural ingredients, avoiding artificial sweeteners and dyes.
The snacks emphasize the nutritional benefits of honey as a natural energy source, providing vitamins A, C, and E.
Currently available at Target stores, BEEUP offers a healthier alternative to traditional sugary snacks for kids and adults.