Target experienced a significant drop in sales, primarily attributed to the impact of Trump-era tariffs on imported goods and a consumer backlash.
The 5.7% sales decline in the first quarter highlights the challenges faced by retailers navigating international trade complexities.
The controversy surrounding Target's decision to end its DEI initiatives further exacerbated the situation, impacting customer sentiment and sales.
The company is now strategizing to reduce reliance on Chinese imports and explore domestic sourcing options to alleviate the tariff-related costs.
