The Weeknd's new film, 'Hurry Up Tomorrow,' complements his latest album and sold-out tour, creating a unique artistic experience.
This ambitious project involved extensive collaboration between various companies, including Lionsgate, Republic Records, and Live Nation.
Despite its experimental nature, the film's relatively low budget ensures profitability, while forging a strong relationship with a major artist.
The Weeknd's innovative approach, blending film, music, and touring, challenges traditional industry norms and sets a new precedent.
