A Dubai chocolate bar's viral TikTok fame has unexpectedly created a global pistachio shortage, impacting producers and consumers.
The dramatic increase in demand, fueled by social media's reach, has outstripped the worldwide supply of pistachios.
This situation illustrates the significant influence of social media trends on global food markets, demonstrating unpredictable market volatility.
Consequently, pistachio prices have skyrocketed, resulting in challenges for both large corporations and smaller businesses using pistachios in their products.
