The UK's Advertising Standards Authority banned ads for liquid Brazilian butt lifts due to irresponsible marketing tactics.
These ads, found on Facebook and Instagram, minimized the serious health risks involved in the procedure and exploited insecurities.
The ASA criticized the use of time-limited offers to pressure consumers into making quick decisions without proper consideration.
Clinics must prioritize responsible advertising and not promote unrealistic body image expectations or trivialize surgical risks.
