Apple's advertising platform, previously known as Search Ads, has been renamed to 'Apple Ads' to better reflect its broader reach.
The rebranding signifies the platform's evolution from solely search-based advertising to include placements on the Today tab and other sections of the App Store.
This strategic name change indicates Apple's ambition to expand its advertising business beyond the App Store.
This name change could signal future plans to incorporate ads into additional Apple apps, possibly boosting profits through advertising revenue.
