High import tariffs imposed by the EU significantly inflate the prices of American vehicles in the European market.
The substantial size of US cars, combined with Europe's higher fuel prices, results in greater running costs, deterring potential buyers.
Consumer preferences for smaller, more fuel-efficient vehicles, along with perceptions of reliability, further limit the appeal of US models.
Stringent EU safety regulations, particularly regarding pedestrian safety, add another layer of complexity for American car manufacturers.
