Learn English: BBC vs. Tech Giants: A Branding Battle (normal)

1 day, 21 hours ago

BBC vs. Tech Giants: A Branding Battle

The BBC is fighting Apple and Google, claiming their news aggregation services harm the BBC's brand and visibility.

This dispute focuses on how these tech giants present news sources, minimizing credit given to original providers like the BBC.

The BBC's funding model is unique and depends significantly on maintaining its reputation and public perception.

The BBC is pushing for regulations to ensure that news sources are more prominently displayed in apps like Apple News.

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Source

Original: AppleInsider

Tags

#BBC #Apple News #Google News #Brand Recognition #Antitrust

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