Apple's marketing for the iPhone 16 heavily emphasized groundbreaking AI features, creating significant consumer anticipation.
However, promised AI enhancements, particularly for Siri, have faced considerable delays, leading to a class-action lawsuit.
The lawsuit claims deceptive advertising practices, alleging that Apple knowingly over-promised the AI capabilities of the iPhone 16.
This situation highlights the risks of aggressive AI marketing and the potential legal consequences of unmet technological promises.
