HBO's "True Detective: Night Country" will air on TNT starting March 28th, offering a six-episode run to a wider audience.
Following this, the first three seasons of "Hacks" will have a two-episode-per-night run on TBS from April 3rd to April 7th.
This strategic move aims to attract new viewers to both cable networks and streaming services, increasing overall viewership.
Warner Bros. Discovery is experimenting with showcasing premium content on its cable channels to boost engagement and subscriptions.