Pinterest is aggressively targeting TikTok advertisers, highlighting its large Gen Z user base and superior brand safety.
A recent two-page pitch deck emphasizes Pinterest's unique strengths, including creative support and robust measurement tools for campaigns.
This strategic move capitalizes on the recent instability surrounding TikTok, offering a reliable alternative for advertising budgets.
With free ad space incentives and data-driven assurances, Pinterest aims to secure a significant portion of the shifting advertising market.
