Imagine your website as a store where people come to buy things, but some people leave without buying anything.
To make more people buy, we need to make our website pages like friendly salespeople who show people what they want.
We need to make the first thing people see interesting and make them feel like they’re in the right place.
By talking to people nicely, showing them what they need, and making our website pages fun and exciting, we can make lots more people want to buy from us!
