Xframe Studio reimagined the OSC boutique in China by transforming it into a stylish and modern living room.
The design breaks away from traditional store layouts, incorporating unexpected elements like elliptical display spaces and customized props.
The boutique's warm ambiance, featuring solid wood flooring and micro-cement, creates a welcoming atmosphere where customers can relax and browse comfortably.
The result is a unique shopping experience that seamlessly blends retail with the comfort of a home, encouraging customers to linger and socialize.
