Xframe Studio transformed the OSC boutique in Xiong’an, China, into a cozy and inviting living room-inspired shopping experience.
The studio drew inspiration from familiar living room scenes, reimagining them into a unique and multi-layered retail environment.
Elliptical event scenes disrupt the traditional layout, creating an impressionistic atmosphere that blends seamlessly with the customized props and displays.
The boutique’s design integrates shopping with daily life, encouraging customers to linger, socialize, and enjoy a welcoming and comfortable space.
