Adidas released an ad campaign featuring Bella Hadid wearing shoes that celebrated the 1972 Munich Olympics, but the company faced backlash because of the event's tragic history.
The Olympics were overshadowed by a terrorist attack on Israeli athletes, and some people felt the campaign was insensitive considering Hadid's Palestinian background.
Adidas removed the ads from its platforms, apologizing for any unintended connections to the historical event and the distress it caused.
They emphasized their commitment to diversity and equality, and their belief in sport's power to unite people.
