Adidas has apologized for a controversial ad campaign that featured Bella Hadid and commemorated the 1972 Munich Olympics, which saw a tragic attack on Israeli athletes.
The campaign sparked online backlash due to Hadid's Palestinian heritage and the timing of the ads, which coincided with ongoing tensions in the region.
Adidas removed the ads from its social media and website, citing unintentional connections to the historical event and apologizing for any offense caused.
The company emphasized its belief in sport as a unifying force and its commitment to diversity and equality.
