In 2020, Rolex surprised everyone by releasing its Oyster Perpetual watches with a range of unexpectedly bright dial colors.
This bold move, a departure from their usual conservative style, immediately sparked a trend throughout the watch industry.
Competitors quickly followed suit, creating their own brightly colored watches, proving the powerful impact of Rolex's decision.
Rolex's innovative collection showed that even established luxury brands can successfully embrace risk and redefine style.
