A new study shows that male fruit flies who consume alcohol become much more attractive to females, leading to increased mating success.
This enhanced attractiveness results from alcohol increasing the production of pheromones, airborne chemicals that signal sexual readiness.
Contrary to previous assumptions, this suggests alcohol isn't just a recreational substance for flies, but a reproductive enhancer.
The researchers used advanced techniques like brain imaging to understand the neurological pathways involved in the flies' alcohol response.
