Discord, the popular gaming chat app, is introducing a new ad format called Video Quests to boost its advertising business.
These ads offer viewers in-game rewards or profile enhancements for watching them, and Discord aims to balance this new revenue stream with its existing subscription service.
Discord is taking a cautious approach to advertising, focusing on gaming-related ads that feel natural to its user base.
The company hopes that advertising will eventually generate as much revenue as its subscriptions, positioning itself for a potential IPO in the future.
