Entrepreneurs often face challenges, but embracing their 'shadow' – the unconscious parts of themselves – can lead to greater success.
Carl Jung coined the term 'shadow' to describe these repressed aspects, which can influence our decision-making and leadership style.
By confronting and integrating this shadow, entrepreneurs can become more self-aware, resilient and capable of making better decisions.
This process involves honest self-reflection, seeking feedback from trusted colleagues and consistently working to manage these shadow traits.
