Costco, a membership-only retailer, is a major force in the American retail landscape, attracting a large portion of U.S. consumers.
The company's influence stretches beyond its warehouses, impacting the products we buy, including food, clothing, and household goods.
To understand Costco's appeal, a reporter traveled around the country, visiting stores and speaking with company executives.
The reporter's findings, published in The New York Times, offer insights into Costco's strategies and the factors contributing to its immense success.
